ULMUS (lat.: elm tree) is a tree that has specific qualities, that we can identify with.
The wood of this tree was mostly used as car-axle because of its extra-ordinary capability to withstay torsional forces. It is furthermore known that the elm tree symbolizes creativity and flexibility. In general any tree symbolizes an "axis mundi", a connection between the earth and the sky, between the world of Gods and the world of humans.
We think that these qualities are very crucial to any project and, more in general, in every human action and cooperation.